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“A study on the impact of advertising on purchase of two wheelers by women in Panipat City”
Vikram Singh and Yogita Sharma

Published in: Journal for Advance Research in Applied Sciences
Volume- 5, Issue-1, pp.125-133, Jan 2018
DPI :-> 16.10089.JARAS.2018.V5I1.125133.2288



Abstract
Moped industry council is founded in 1971. It is the national, non profit, trade association that represent the responsible interest of the major two wheeler distributor, the manufacturer and retail outlet of two wheeler related products and services. A study on the impact of advertising on purchase of two wheelers by women in Panipat city” found this things the two wheeler is widely used by the population the people like to purchase their own two wheeler and advertisement have a great impact on the purchase desire of the two wheeler. In this research the sample size is taken 30. The area of the research is Panipat city. The technique used for research is a % method. After data analysis i found that maximum number of respondent have their own moped and maximum number of respondent is affected by the advertisement and the word of mouth. And maximum number of respondent is satisfied with the after sales services which are provided by their company two wheeler.

Key-Words / Index Term
Women, Two wheeler, advertisement, purchase.

How to cite this article
Vikram Singh and Yogita Sharma , ““A study on the impact of advertising on purchase of two wheelers by women in Panipat City””, Journal for Advance Research in Applied Sciences, 5, Issue-1, pp.125-133, Jan 2018. DPI:16.10089.JARAS.V5.I1.2288