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Published in: International Journal of Agriculture Sciences
Volume- 9, Issue-35, pp.4528-4532, Jul 2017
DPI :-> 16.10077.IJAS.2017.V9I35.45284532.1799

Fish are characterized by the nutrients that ensure proper growth and functioning of the body. They provide wholesome protein, fats, vitamins, and minerals. The fat content of fish meat varies widely depending on the species, age, season, habitat and feeding. Fish fat raises special interest among dieticians. Contains He is a long-chain polyunsaturated fatty acid in his composition omega-3, including Eicosapentaenoic (EPA) and Docosahexaenoic Acid (DHA), which are not synthesized in the human body and are necessary for its proper functioning. A diet low in omega-3 fatty acids increases the risk of many diseases such as cardiovascular disease. There is a positive tendency to consume oily fish with high levels of polyunsaturated fatty acids. Regular consumption of rich polyunsaturated fatty acids can help reduce the risk of coronary heart disease and cardiovascular disease, proper functioning of the nervous system, and the level of beneficial HDL cholesterol fraction inhibits some tumors. Larger amounts of DHA and EPA are available in greasy sea fish, such as salmon. Only about 30% of consumers consume the products fish in the recommended amount 2-3 times a week. The consumer nowadays has more access to information flow and thus cross examines the food for its nutritional specifics and its hazards to health. Human being is the last in the food chain, so any damage that happens in the environment and ecology affects them ultimately. All these consumer’s latent movements finally affect in the attitude leading to a psycho-social behavioral changes, for or against the market’s economic process and progress. It is essential to conduct ongoing educational campaigns that promote consumption of fish and their products and influencing the shaping of proper nutritional behaviors

Key-Words / Index Term
Fish, Consumer requirement, Dioxins, Heavy metals, Fisheries management

How to cite this article
KRISHNAN UMACHANDRAN, SAWICKA BARBARA, NASIR NOORI ABDUL-NABI , “IMPACT OF HEAVY METAL IN FISHES ON CONSUMER CENTRIC MARKET”, International Journal of Agriculture Sciences, 9, Issue-35, pp.4528-4532, Jul 2017. DPI:16.10077.IJAS.V9.I35.1799