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CUSTOMERS OPINION TOWARDS EFFECTIVENESS OF MERCHANDISING IN RETAIL SECTOR WITH REFERENCE TO COIMBATORE CITY
K.Rajeswari, R.Saranya, V.Ambika

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 5, Issue-1, pp.12-19, Jan 2018
DPI :-> 16.10046.IJCESR.2018.V5I1.1219.2292



Abstract
The research study entitled with “Customers opinion towards Effectiveness of Merchandising in Retail Sector with reference to Coimbatore City”. It is necessary to understand the problems faced by the customers with reference to1) Customer perspective and Involvement 2) Visual Merchandising 3) Customer Feedback (Expectations) followed by the organization to support the customers in deriving the satisfaction is drawn to find out the fact using the questionnaire and the same is distributed among them to find out the factual situation on all the three dimensions. The study helps the retail outlets to understand merchandising effectiveness to take proper steps to compete with their competitors and gives a broader range of insight to support the management.

Key-Words / Index Term
retailing, merchandising, customer opinion, visual merchandising

How to cite this article
K.Rajeswari, R.Saranya, V.Ambika , “CUSTOMERS OPINION TOWARDS EFFECTIVENESS OF MERCHANDISING IN RETAIL SECTOR WITH REFERENCE TO COIMBATORE CITY”, International Journal of Current Engineering And Scientific Research ( IJCESR), 5, Issue-1, pp.12-19, Jan 2018. DPI:16.10046.IJCESR.V5.I1.2292