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EXAMINING THE CUSTOMER REFLECTION ON EMOTIONAL ATTACHMENT TOWARDS BRAND “RICOH” – COPIER MACHINE – COIMBATORE
Dr.M.Murali Krishnan1 , J.Mageswaran2

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 4, Issue-9, pp.27-35, Sep 2017
DPI :-> 16.10046.IJCESR.2017.V4I9.2735.1973



Abstract
The primary objective of the study is to analyze the customer loyalty. The period for the study was six months. The research study conducted is descriptive in nature. The sample size used for the study is 130. Simple random technique is used for selecting the sample size. The method used for this study is primary and secondary data collection methods and the primary data was collected using structured questionnaire and also through interview schedule. Percentage analysis, Multiple regression and Chi-Square Test were used for analysis and interpretation. This research mainly focuses on customer feedback and suggestion that would be useful to take necessary actions retain the loyal customer for Ricoh Products. The findings revealed that most of the respondents are satisfied with the overall approach and interest of the company. From the study it can be found that 40% of the customers are neutrally behaving to the fulfillment of their emotional attachments. The company has to concentrate much on the loyalty of the customers in order to convert neutrally behaving customers to satisfied. The research would surely help to forecasts the customer reflection and emotional attachment and help the organization to take necessary actions to fulfill the customer expectations

Key-Words / Index Term
emotional attachments, custome r reflection, customer expectations, loyal cust omer

How to cite this article
Dr.M.Murali Krishnan1 , J.Mageswaran2 , “EXAMINING THE CUSTOMER REFLECTION ON EMOTIONAL ATTACHMENT TOWARDS BRAND “RICOH” – COPIER MACHINE – COIMBATORE”, International Journal of Current Engineering And Scientific Research ( IJCESR), 4, Issue-9, pp.27-35, Sep 2017. DPI:16.10046.IJCESR.V4.I9.1973