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PERCEPTION VERSUS REALITY: DATA QUALITY IN THE DIGITAL AGE
:Dr. Shankar Chaudhary

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 4, Issue-8, pp.76-79, Aug 2017
DPI :-> 16.10046.IJCESR.2017.V4I8.7679.1893



Abstract
The exponential growth of E business, Social media, and M commerce generating a huge challenge and an opportunity among the Organizations in the current scenario. The volume of data collected through all the activities of these new generation commerce is very high. Therefore the proper extraction and the value derived from this data provides the immense sources for business who are capable to dig out the greatest value from their data will garner the highest rewards, potentially leaving others in their dark unlocking the potential data a clear cut strategy with clear strategy is needed .

Key-Words / Index Term
Insight barrier action ,Return on investment

How to cite this article
:Dr. Shankar Chaudhary , “PERCEPTION VERSUS REALITY: DATA QUALITY IN THE DIGITAL AGE”, International Journal of Current Engineering And Scientific Research ( IJCESR), 4, Issue-8, pp.76-79, Aug 2017. DPI:16.10046.IJCESR.V4.I8.1893