Flash News
Welcome to IARC

Publisher Login

Latest News
Welcome to IARC- JCR Report

Submit your Journal to get IARC-JCRR Indexing and Impact Factor
 

Impact Factor calculated by IARC on the basis of Journal Citation Reference (JCR) Report.

 

Contact: iarcdpi@gmail.com

 

EMPIRICAL STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TOWARDS GREEN FMCG PRODUCTS
Dr.Akankshya Patnaik

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 4, Issue-8, pp.13-17, Aug 2017
DPI :-> 16.10046.IJCESR.2017.V4I8.1317.1860



Abstract
In the competitive business world customer plays a vital role. We can otherwise say that the whole business revolves around the customer. Honestly the whole market is hustling in satisfying customers. In this process of persuading customers everyone is busy in showing their unique capabilities and enhancing their brand positioning. Basically this paper is an empirical survey on consumer satisfaction especially on green FMCG products. Current paper highlights the view point of both marketer & consumer towards consumer satisfaction with reference to green FMCG products. This paper intends to project the view of customer towards these changing green daily products.

Key-Words / Index Term
Customer Satisfaction, Green products, FMCG products, Consumer perception

How to cite this article
Dr.Akankshya Patnaik , “EMPIRICAL STUDY ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TOWARDS GREEN FMCG PRODUCTS”, International Journal of Current Engineering And Scientific Research ( IJCESR), 4, Issue-8, pp.13-17, Aug 2017. DPI:16.10046.IJCESR.V4.I8.1860