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CONSUMER BUYING BEHAVIOR TOWARDS EASTERN PICKLES
Dr. Lekshmi Bhai.P.S, Nayana S, Asha.G

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 4, Issue-7, pp.63-71, Jul 2017
DPI :-> 16.10046.IJCESR.2017.V4I7.6371.1847



Abstract
The present study conducted at Eastern Condiments Pvt. Ltd., which is one of the pioneer in Condiment industry and the market leader in variety of packaged curry powders and pickles in South India. It became the leading brand in south India and largest exporter of spice powders in consumer pack from India. Eastern has achieved these enviable heights mainly due to the hard work and commitment of quality besides bringing good product at right prices to the consumers. The present study mainly focused on the consumer buying behavior towards Eastern pickles. It helps to understand the buying behavior of customers and the various factors affecting the buying behavior towards Eastern pickles.

Key-Words / Index Term
Index Terms: Consumers, Consumer behavior, Customer Awareness, Eastern Pickles,

How to cite this article
Dr. Lekshmi Bhai.P.S, Nayana S, Asha.G , “CONSUMER BUYING BEHAVIOR TOWARDS EASTERN PICKLES”, International Journal of Current Engineering And Scientific Research ( IJCESR), 4, Issue-7, pp.63-71, Jul 2017. DPI:16.10046.IJCESR.V4.I7.1847