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INTENTION TO USE MOBILE WALLET: EXTENSION OF TAM MODEL
Krishna Kumar S1, Dr.C.Sivashanmugam2, Ajay Venkataraman3

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 4, Issue-12, pp.5-11, Dec 2017
DPI :-> 16.10046.IJCESR.2017.V4I12.511.2346



Abstract
Purpose – The purpose of this study is to examine the university students’ intention to use mobile wallets (M-Wallet), in this era of rapid technological advancement, using Technology Acceptance Model (TAM) as the basis. In addition, it is also meant to analyse if cash crunch could be considered as an independent factor contributing to the model. Design/methodology/approach – In total 439 university students from a reputed Indian University. A survey questionnaire was competed reflecting their responses to five constructs viz., their Intention to use mobile wallets, Subjective norms, Awareness, Perceived security and Cash crunch. A structural equation modelling (SEM) method was used for modelling and data analysis. Findings – The results from the findings led to the revelation that the model employed is a fairly efficient model to study the intention of the Indian university students to use mobile wallets. The proportion of variance explained in University students’ intention to use Mobile wallets by its antecedents was 50 percent. In addition, ten out of eleven hypotheses were supported in this study. Further, the data gathered in this study indicate that the model employed has the potential to help in understanding mobile wallet adoption by University students in India, in general. Originality/value – The model was built with TAM as a base which is a recognised and well-tested model to analyse and grasp the intention to use technology. However, information on its cross-cultural validity is limited. The model employed in this study on a sample of University students validated the cash crunch as an independent variable and the results indicated that Cash Crunch Technology Acceptance Model (CCTAM) could be an extension of TAM as a model.

Key-Words / Index Term
Technology Acceptance Model, Structural Equation Model, Mobile Wallet, Cash Crunch, Demonetisation

How to cite this article
Krishna Kumar S1, Dr.C.Sivashanmugam2, Ajay Venkataraman3 , “INTENTION TO USE MOBILE WALLET: EXTENSION OF TAM MODEL ”, International Journal of Current Engineering And Scientific Research ( IJCESR), 4, Issue-12, pp.5-11, Dec 2017. DPI:16.10046.IJCESR.V4.I12.2346