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ASSESSING THE ROLE OF CUSTOMER RETENTION AND RETENTION STRATEGIES IN BUSINESS SECTOR
Teluguntla Divya, Dr. Ch. Bala Nageswararao

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 4, Issue-11, pp.8-11, Nov 2017
DPI :-> 16.10046.IJCESR.2017.V4I11.811.2169



Abstract
Customer retention refers to the ability of the business to retain its customers. The businesses will try to reduce customer defections to increase customer retention. Retention of customers is possible only when the customer has satisfied with the product of the business. Different businesses will conduct different customer retention programs to retain customer. Customer Retention in one line is “to maintain existing customers.”Different businesses will follow different customer retention strategies in order to retain customers in the long-run of the business. It is difficult to acquire new customers and it is very costly so each and every business should go for customer retention. This study gives you the different retention strategies and ideas, benefits and importance of customer retention.

Key-Words / Index Term
Customer retention, loyal customer, customer satisfaction, acquiring new customers, existing customers, competitors, sustainability.

How to cite this article
Teluguntla Divya, Dr. Ch. Bala Nageswararao , “ASSESSING THE ROLE OF CUSTOMER RETENTION AND RETENTION STRATEGIES IN BUSINESS SECTOR”, International Journal of Current Engineering And Scientific Research ( IJCESR), 4, Issue-11, pp.8-11, Nov 2017. DPI:16.10046.IJCESR.V4.I11.2169