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OPTIMIZED AD-SCHEDULING FOR E-ADVERTISING USING CONCURRENT MOBILE AGENTS
Roopa G M, Dr. Nirmala C R

Published in: International Journal of Current Engineering And Scientific Research ( IJCESR)
Volume- 4, Issue-11, pp.33-43, Nov 2017
DPI :-> 16.10046.IJCESR.2017.V4I11.3343.2131



Abstract
e-Advertising is the major source of income for existing Internet ad-websites where maximum revenue is generated by placing advertisements on their web-pages and huge profit generates from Banner-advertisements.Thus, scheduling of advertisements for space-time sharing is challenging task and to address ad-scheduling with specified geometry/display frequency in planned horizon.Constraints with ad-scheduling is that ad-business will not sell the ad-space unless advertisements have predefined ad-shape, scheduling the advertisements with different ad-shapes,websites having multiple display-slots and scheduling/maintaining/tracking of ads is a difficult task for site-admin/third party service providers. This work addresses the problems, by proposing a hybrid framework with (i)Mobile agent paradigm for maintaining/tracking the display-slots and to provide the optimized ad-scheduler by adopting Jquery dynamic div-section to reframe the ad-size. (ii)Client/Sever to allocate the display-space and updates slot by next set of ad-blocks using Ajax-time-control without page refresh. The work focuses on two problems of ad-scheduling, MINSPACE/MAXSPACE and aims to provide an optimized ad-scheduler.

Key-Words / Index Term
e-Advertising, ad-Scheduling, Ajax-Timer, Banner-Advertisements, J-query, MAXSPACE, MINSPACE, Mobile Agents.

How to cite this article
Roopa G M, Dr. Nirmala C R , “OPTIMIZED AD-SCHEDULING FOR E-ADVERTISING USING CONCURRENT MOBILE AGENTS ”, International Journal of Current Engineering And Scientific Research ( IJCESR), 4, Issue-11, pp.33-43, Nov 2017. DPI:16.10046.IJCESR.V4.I11.2131